LTV Dynamics
Your Customer Acquisition and Revenue Growth Specialists
4120 Sanders Lane
Catharpin, VA 20143
ph: 703-753-2886
BLDawson
Publications
Brad Dawson is a frequent contributor to over 50 different national and international business and leadership magazines.
Through his relationships with various editors, we are able to "place" articles about your unique offerings and insights - elevating your visibility and expertise in the eyes of your customer market.
The end result is still the same - higher levels of corporate revenues for you!
"Shifting Away From Service"
Can you feel it? There is a fundamental shift occurring in the global marketplace. It is the start of a new economic era—a new business revolution. Are you ready to evolve your business, or will you remain hopelessly out of date?
Simplistically, the US has evolved through three economic eras: agriculture, manufacturing, and (now) services. Just as the agricultural age evolved from family farms to large agribusiness concerns and manufacturing jobs were sent overseas, the services industry is in a similar transition.
Value propositions have been replaced by commoditized offerings: low price wins. Diminished levels of discretionary budgets have nearly eliminated traditional services industries like consulting and mortgage banking. So what is a services-based business to do?
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"Cost of Customer Happiness"
The recession has taken another victim: customer happiness. In just a few months, customers have gone from being “coddled” individuals deserving of corporate niceties to “bothersome quacks trying to get something for nothing.”
In a recent study, we found that over the last 18 months, corporations have gone from fawning over unhappy customers to realizing that the cost to retain a disgruntled individual may not be worth it during this difficult economic period. The question is: what is an unhappy customer to do?
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"What Are You Saying?"
Every parent knows the fallacies of language. That’s why one of the first words every child learns is “no.” It is a protective word that ensures a single action. Once learned, the parent can go through the more exhaustive process of explaining the rationale for the command to the bewildered child.
While simplistic, this example points to the need for every corporation to embrace a single language. It ensures that actions by employees are followed succinctly and predictably. It allows for a continuity of activity that eventually leads to corporate success. But how do you know whether your corporation is a potential Tower of Babel?
4120 Sanders Lane
Catharpin, VA 20143
ph: 703-753-2886
BLDawson
